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mycornwall.tv

Online broadcaster mycornwall.tv launches suite of Cornwall-themed TV channels online: http://www.mycornwall.tv/

Bucking the recession-fuelled trend for broadcasters and media businesses to pull out of the regions, Thursday 2nd July sees the launch of mycornwall.tv, a new online broadcaster based in Cornwall and dedicated to all thing Cornish.

myCornwall.tv is launching a new collection of television channels, available on the internet at www.myCornwall.tv and via selected third party web platforms, aimed amongst others at the tourist market, expatriate Cornish people and those relocating to the West Country. The channels will broadcast original commissioned programming that showcases the most distinctive and recognisable elements of Cornwall, from its world-famous sights, scenes and attractions, to award-winning local food and drink, as well as the latest news from the green and eco scene to the best in extreme sports and outdoor pursuits.?

?From the company?s commercial launch on July 2nd it will be broadcasting television channels online in partnership with some of Cornwall?s most recognisable brands, including?the Eden Project, Fifteen Cornwall, The Hotel and Extreme Academy and South West Tourism.?

mycornwall.tv?s channels at launch are:

Eden Project TV: The channel for lovers of all things green! Produced in partnership with the eponymous organisation of the same name, Eden Project TV?is a window into what goes on at the Eden Project. This channel will disseminate the organisation?s sustainability agenda to global audiences? through www.mycornwall.tv as well as via the Eden Project website and through a series of partnerships with?other platforms.?

Gastronome: ?One for the ?foodies?! Focused on Cornwall's unrivalled culinary scene?is Gastronome, a channel created in partnership with Jamie Oliver's restaurant Fifteen Cornwall. From the freshest fish and how to cook it, to the tastiest treats?from local suppliers, Gastronome will bring the Cornish epicurean scene to life. ?

Adrenaline Junkie: For all things Extreme Sports, particularly the wet and wild ones! The Adrenaline Junkie channel is produced in partnership with the?Hotel and Extreme Academy at Watergate Bay, home of six times World Waveski Champion, Carl Coombes. Adrenaline Junkie will give viewers an addictive taste of the adrenaline-fuelled sports scene in Cornwall through a series of exclusive features on the local outdoor sporting fraternity, including some of the world?s best beaches and most rugged coastline and countryside.

MyKernow: For those of Cornish descent far from home. MyKernow is the channel that helps you keep in touch with and learn more about Cornwall and its history, culture and heritage.

mycornwall.tv plans to roll out additional channels in due course covering the Arts, Culture and?Property,?offering new services to an even wider audience.?

Dorian Spackman, managing director of mycornwall.tv said: ?There are an estimated 10 million Cornish descendants around the world, as well as 5 million plus people who visit Cornwall annually and over? 10,000 people who relocate here every year, not forgetting the 500,000 people for whom Cornwall is already home. mycornwall.tv offers a unique way for businesses to communicate with these numbers in a sustained and targeted way, at the same time as connecting consumers with a particular interest or passion for Cornwall with the brands and companies that really matter to them. Cornwall engenders strong emotions amongst many people and by tapping into this powerful allegiance and passion, mycornwall.tv will offer viewers compelling programming, highly relevant to their particular interest in Cornwall, as well as offering local, regional and national brands a chance to be associated with "Brand Cornwall," through a service that matches ultra-local content with geo-specific audiences and advertisers alike. At mycornwall.tv we?re excited about playing our part as Cornwall shapes up for an online future.???

Tim Smit, CEO of the Eden Project said; ?Eden has had a profound impact on the millions of visitors that have made their way to Cornwall. The launch of Eden Project TV is the next step and our partnership with mycornwall.tv will enable us to spread the Eden message not only to those who come and see us but also to influence others from a distance. Eden Project TV is a fascinating and compelling service and we look forward to working with mycornwall.tv.??

Malcolm Bell, CEO of South West Tourism said; ?mycornwall.tv will be a powerful voice for the Cornish Tourist industry and will provide it with a new, innovative and exciting visual route to market on a global basis. mycornwall.tv is a standard bearer, both for Cornwall and for new ways of driving commercial success in the tourist industry.??

mycornwall.tv offers a unique place to stay in touch with Cornwall from anywhere on the planet, through powerful, emotive and entertaining television programming. By combining the impact of television with the power, measurability and responsiveness of the internet, mycornwall.tv offers the best of both worlds for sponsors and advertisers who want to reach a wide ranging, responsive and highly passionate audience.?

Dorian Spackman ? Managing Director, mycornwall.tv
07802 796468