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18Sep2014: Creating Sustainable Innovation

Date for your diary – please circulate to anyone you feel would be interested

Results Workshop
Creating Sustainable Innovation through Design for Behaviour Change

18 September 2014, 3-7pm

Venue: Faculty of Arts, University of Wolverhampton, Molineux Street, Wolverhampton WV1 1DT

We are pleased to invite you to the 'Creating Sustainable Innovation' project results workshop at the Wolverhampton University, on 18th September 2014 from 3-7pm, for the presentation and discussion of the results of this AHRC funded research project:

‘Creating Sustainable Innovation through Design for Behaviour Change'

The project has explored the current state and understanding of how design can be used to stimulate ethical and sustainable behaviour, with emphasis on what the opportunities, challenges and obstacles in implementing behaviour change, especially for SMEs.

The project has been conducted by a team of design researchers and behavioural scientists from the Universities of Wolverhampton, Warwick, Lancaster, Loughborough, Twente, Delft, and the Royal College of Art.

Summary

Design for behaviour change seeks consciously to stimulate ethical and sustainable behaviour and is seen as a potent way to tackle some of the biggest problems in the world around us. However, in covering such divergent fields and problems there is a challenge to create a coherent understanding of practices and approaches relating to design for behaviour change, and its implementation. The project has explored the benefits and opportunities of Design for Behaviour Change as well as obstacles and challenges of accessing relevant information and implementing design for behaviour change.

What the study has involved

The study has comprised an extensive cross-disciplinary literature review of design for behaviour change covering academic and non-academic literature, complemented by a broad online survey to elicit current voices of businesses and organisations engaged in design for behaviour change. A series of follow-up focus groups have looked in more detail into the obstacles to implementation and access to generate a better understanding of existing approaches and case studies available,and to elicit current shortcomings and needs to improve accessibility and implementation.

Wider Benefits and Importance

The importance of this research is in providing a better understanding of the cross-disciplinary and cross-sectoral challenges for accessing and implementing design for behaviour change, and in identifying viable ways forward through easier access, increased cross-sectoral collaboration, and through increased knowledge of its benefits.

Results workshop and reserving your place

The workshop will report on the findings from the project and offer time for discussion and networking. Refreshments will be available, and the event will close with a drinks reception. The workshop is free of charge, but spaces are limited. Please RSVP your place by emailing info@behaviourchange.eu

Venue: Faculty of Arts, University of Wolverhampton, Molineux Street, Wolverhampton WV1 1DT

https://www.google.co.uk/maps/place/School+of+Art+and+Design/@52.5894,-2.127884,17z/data=!3m1!4b1!4m2!3m1!1s0x48709b8f90e94cb7:0x902d8af664e52f4b?hl=en

We look forward to meeting with you for an inspirational discussion.

Best regards,

Professor Kristina Niedderer

& Sustainable Innovation Project team

web: www.behaviourchange.eu

email: info@behaviourchange.eu